What Is Website Optimization?
Search engine optimization (SEO), or website optimization, is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). Based on a number of factors, search engines evaluate your website’s relevance and readability before assigning it a position or ranking on the search engine results page. The more relevance the search engines determine your website has for a given search, the higher the website will rank. When you consider that more than 60% of Internet users will not look beyond the first page of search results, it’s important to use search engine optimization to push your ranking as high as possible. SEO services for website optimization address a variety of factors, including keyword selection, adding and refreshing content, creating search-engine friendly design, building links, and resolving technical issues that may drive search engines away.
As a result, true website optimization is a scientific process. You come up with a hypothesis for a change you think will improve your conversion rate and test that hypothesis. If you’re right, you change to your new and improved website design. If you’re wrong, you stick with the original design.
The best part of this website optimization process is that it teaches you about your target audience. You learn what they like and dislike, which allows you to come up with even better hypotheses and tests in the future. Over time, you may end up with a website that you never would have come up with on your own—but it’s a website that is perfect for your traffic.
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